Haulin’ Oats is a food truck concept serving gourmet oatmeal and oat milk based smoothies. Its name is a play on the rock band Hall & Oates. Each menu item is named after one of Hall & Oates hit songs.

The brand is all about whimsy, drawing strong influence from the peak of Hall & Oates’ career, the late 70’s and early 80’s. The main goal of the brand is focused on making a food often seen as bland into a fun and nutritious meal. Beyond the bright colored logo, an 80’s style pattern and an oat personified as Hall & Oates frontman John Oates bring additional lighthearted elements to the brand.