Think Organized’s owner made a radical career shift when she quit her job as a career counselor to be a personal organizer. Having previously worked at a design college, she knew a strong brand would be important to the success of her fledgling business.

The brand I created for Think Organized takes a simple and clean approach (of course! It’s an organizing business!) The logo consists of compartmentalized squares that give a feeling of everything in its place. These squares evolved to also function as embellishments and patterns on other printed pieces.

As a small business, referrals and word of mouth are incredibly important for Think Organized’s continued success, so the marketing materials I’ve created provide opportunities for the business to stay in touch with their customers and quickly inform new potential customers of their services.