This small business began its life as ARTrageous Adventures with a hodgepodge collection of word art and clipart graphics before a new business partner helped rebrand to a more cohesive system under a new name. When the business relationship soured, the partner took her new name and half the money, leaving this kid’s art studio struggling with its original name and all the bad graphics that went along with it.

The new branding I created features bright, child-friendly colors, ample paint splatters to evoke the messy creativity inherent in running an art studio for young people, and a stenciled graffiti effect. As the pandemic struck, I helped ARTrageous transition from their core business of in-person camps and classes that I frequently created advertisements for, to take-home arts and crafts kits with printed direction booklets. Our successful marketing efforts have even allowed them to open a second location.